brand identity + packaging concepts
MJ's (Awesome Goodness) was born when a passion for health but a busy lifestyle demanded more time on the go than in the kitchen. The brand, fully launching in late 2018, will comprise of wholesome, no-BS ingredients that make early mornings and quick dinners feel less of a burden. The first in the line, Smoothie Booster, launching at farmer's markets, will come blender-ready and require your choice of berries and two minutes to blend. Healthy made simple, and good.